Experienced Social Media Marketing
Background in Content Creation, Marketing, and Communication
About Me
From an early age, my passion for technology and its ability to foster connections among people has propelled me to engage deeply with social media. As a Former Digital Media and Communication Major at Ontario Tech University, I have honed my skills and acquired knowledge that positions me as a valuable asset to any company seeking to enhance engagement, gather data, or elevate the quality of their work. My experience extends to various major platforms such as Twitch, YouTube, Instagram, and TikTok, where I have actively participated and gained insights into the workings of these platforms. Adding on to this, my proficiency in Adobe, Microsoft, and more suits, enables me to create dynamic and visually appealing content that captivates audiences and delivers results. I am eager to contribute my expertise and passion to any team seeking to optimize their digital media and communication strategies.
Digital Media Work Study
As an integral member of the Ontario Tech University team, I was responsible for contributing to the school's social media marketing efforts. My role entailed creating engaging and captivating videos for the institution's social media accounts and actively participating in communicative videos. By leveraging my creativity and communication skills, I played a pivotal role in driving promotion and engagement across the university's social media channels.
Campaign Videos
We Stop Scrolling Campaign
In October 2021 I took an important step with my participation in the #WeStopScrolling campaign for Canadian media company Tech For Good Canada. Our goal was to discuss the harmful effects of social media use within our youth and show them how to navigate social media the fun and safe way. My experience here was extremely valuable as I learned the skills necessary to promote a social movement online and get others involved with it. My duties during this position included
- Analyzing data on key social media statistics using the engagement formula
- Discussing ideas on how to promote the movement online
- increasing engagement and social media presence online
- Creating content including write ups and videos
- meeting deadlines for events used to promote the movement
Below you will find examples of my content within this campaign
Featured Media and Marketing skills
Skilled In HubSpot
Use of engagement statistics
Adobe premier editing
Canva for marketing images
Microsoft Office suite
Digital presentations Zoom/Meet